Build your own subscription service

Turn your data into a valuable asset.

Rational provides all the features required to market your data, manage your customers, set up subscriptions and collect payment.

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Trusted by major brands

Simple steps to get started

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Import data & craft your product

Begin by importing your data into Rational's platform and utilize our intuitive tools to create a customized data product tailored to your target audience.

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Sell subscription access

Easily set up subscription plans and provide customers with access to your data product, leveraging our integrated billing and payment features for a seamless experience.

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Analyze & optimize for growth

Monitor customer behavior using our built-in analytics tools, identify areas for improvement, and optimize your data product and sales strategy to drive more business.

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Manage your customers

Effortlessly manage your customers using Rational's platform, with features such as self-service options, user access control, and streamlined billing processes.

Build your product

Transform data into engaging online experiences

Utilize our platform to create customized reports that turn raw data into captivating online experiences. Our easy-to-use tools help you build visually appealing data products, offering valuable insights to your customers while positioning your product as an industry resource.


Seamlessly integrate your data and brand identity

Quickly plug in your data and customize your product to match your brand's look and feel. Our feature streamlines the creation process, resulting in a consistent, professional, and appealing product that aligns with your company's identity.


Deliver maximum value and impact with personalized offerings

Adapt your data product to cater to customers' unique needs. By personalizing your offering based on customer insights, you boost the value and impact of your data product, addressing specific challenges and pain points, leading to satisfied customers and business growth.

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Commercialize your data

Establish a storefront to showcase and sell your data products

Rational provides a platform for you to create a dedicated storefront for your data products, making it easy for potential customers to discover and purchase access to your offerings. By presenting your data in an organized and attractive manner, you increase its marketability and appeal, setting the stage for a successful monetization strategy.

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Effectively market and sell to your ideal customers

With Rational, you can identify and target your ideal audience, ensuring that your marketing and sales efforts are focused on the customers most likely to benefit from your data products. By tailoring your messaging and promotions to resonate with your target market, you can enhance your reach and conversion rates, driving revenue and maximizing the return on your investment.

Monitor storefront performance and optimize your sales process

Rational's platform includes tools that allow you to track the performance of your storefront and evaluate the effectiveness of your sales process. By analyzing key metrics and customer interactions, you can identify areas for improvement and make data-driven decisions to optimize your sales funnel. This continuous evaluation and refinement process ensures that your data monetization strategy remains agile and responsive to changing market conditions and customer needs.

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Understand your customers

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Unleash data-powered decision-making

Our built-in analytics tools allow you to gather valuable insights into your customers' needs and preferences. By monitoring and analyzing the data generated by your customers, you can make more informed decisions to better serve their needs. This feature helps you to identify trends, uncover hidden opportunities, and fine-tune your product offering to maximize its potential.


Optimize for distinct customer usage

Our platform enables you to deeply understand your customers' behavior and how they use your data product. With detailed user data, you can identify common usage patterns, preferences, and pain points. Armed with this knowledge, you can make informed decisions about how to optimize your product to meet your customers' unique needs.


Boost your data product's value

By understanding your customers' behavior and preferences, you can make targeted improvements to your data product. These enhancements not only lead to a more refined and valuable offering but also contribute to increased customer satisfaction and loyalty.

Manage your own subscription platform

Have your customers self-manage their accounts

Rational's platform is designed to reduce the need for extensive customer support by allowing your customers to self-manage their accounts. Our platform provides your customers with the tools they need to independently manage their subscriptions, preferences, and personal information. By minimizing your involvement in day-to-day account management tasks, you can focus on growing your business and improving your data product offerings.

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Streamline user management and access control

We help you simplify your back office operations by offering an intuitive interface to manage subscriptions, add and remove users, and adjust access rights. This centralized system enables you to efficiently handle user administration tasks, ensuring that only authorized individuals have access to your data products. By automating and streamlining these processes, you save time and resources that can be redirected toward other critical aspects of your business.

Seamless integration with Stripe for self-service payments

Rational's platform integrates with Stripe, a leading payment processing service, to facilitate self-service payments for your customers. This integration allows you to easily manage billing and accept payments for your data products, providing a secure and convenient experience for your customers.

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Turn your data into a revenue stream

Talk to us and learn how to turn your data into a subscription product